How to price a skill you built
Toby Banks — Founder, Skillzy
The dispatch
New listings, creator interviews, the occasional discount. Every other Friday.
You built something that works. Now you have to put a number on it, and the number is doing more work than you think — it is the first signal a buyer reads about whether this is real.
Price the outcome, not the file
Nobody buys a Markdown file. They buy the three hours a week it gives back, or the fine it stops. Anchor to what the problem costs them, then take a fraction of it.
Cheap is not a strategy
A skill priced like a coffee reads like a toy. The buyers you want — operators with a real problem — will skip it because the price says it cannot be serious. Confidence is part of the product.
Where most land
- A single sharp skill: enough to mean it, low enough to try
- A guide that teaches a method: more — you are selling judgement
- A full agent setup: the most — it replaces a process, not a task
You keep the large majority of every sale here, so the right price is the one that respects the buyer and the work — not the lowest one you can stomach.
Featured listingPricing your skill, right.
What to charge so it sells and you’re not leaving money on the table.
Pricing your skill · $14 →Featured listingYour first SKILL.md, the right way.
The short version of "how to publish a skill people will actually buy."
Your first SKILL.md, the right way · $9 →Liked this? Get the next one.
Field Notes, every other Friday. No spam.
What is a SKILL.md file (and why it matters in 2026)
The single file that turns a general AI into a specialist at one job — explained without the jargon.
AI for contracts and proposals: from clause to signed SOW
Reading the contract and writing the proposal are the slow, expensive bookends of every deal.
AI for agencies: client updates and content that ship themselves
Two things eat agency margin: the weekly update nobody has time for, and content that never gets repurposed.